Resources and Support
Your destination for the latest trends and ideas in omnichannel advertising
Everything you need to plan and launch with confidence. From getting started guides and ad specifications to FAQs and best practices, this section equips you with the tools and guidance to maximise the impact of your campaigns across our omnichannel network.
Getting Started Guide
Ready to take the first step? Start here
Get everything you need to launch a marketing campaign quickly and confidently. This media kit provides an overview of our advertising solutions, ad specifications, creative guidelines, and key resources to help you plan and execute effective campaigns from day one.
FAQ
Updated as of 14 Sep 2025.
Why should my brand advertise with FPG ADvantage?
- Our Omnichannel Solutions connects you with millions of shoppers across our physical stores, app, website, and digital screens. Brands working with us have achieved up to 15× attributable ROAS, making it one of the most effective ways to convert awareness into measurable sales.
What advertising formats are available?
- We offer a full-funnel suite of solutions, including:
- Awareness (Sponsored Display Ads, In-store Digital Screens, Email Marketing)
- Engagement (Gamification and Push Notifications)
- Performance
- Onsite ads: Sponsored Product Ads
- Offsite ads: Audience Activation and Measurement Solution with The Trade Desk and Meta)
How can I get started with FPG ADvantage?
- Fill in our contact form or reach out to our sales team.
- Share your brand objectives and campaign goals.
- Our team will recommend the right mix of formats, targeting, and budget.
- Once confirmed, we will handle setup, execution, and reporting.
How is campaign performance measured?
- All campaigns are tracked against attributable ROAS, sales uplift, and engagement metrics. We provide dashboards and reporting that link media exposure directly to sales of advertised SKUs, ensuring transparency and accountability.
What is the minimum investment required?
- Minimum spend varies depending on the solution type (e.g. onsite display vs. in-store screens). Our sales team will guide you through available packages, including entry-level shared packages for seasonal campaigns and larger-scale joint business partnerships (JBPs).
Can I target specific shopper segments?
- Yes. Using our first-party shopper and transaction data, we can target by product category, purchase behavior, frequency, demographics, and loyalty profiles. This ensures your ads reach the shoppers most likely to convert.
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