High Reach Touchpoints, Nationwide Impact
Seamlessly connecting shoppers across our grocery, food and partners network via in-store, and digital
retail, F&B, and convenience outlets islandwide
digitally connected use the FairPrice Group app weekly
customers served daily
identifiable customers from our NTUC Link loyalty programme
of them are digitally connected and frequently engaged the app
Up to
attributable ROAS
Drive measurable sales impact across our omnichannel retail media.
Based on attributable ROAS for advertised SKUs, figure from FPG ADvantage campaign performance data as of Aug 2025.
Our Retail Media Solutions
Integrated Solutions, Measurable Results
FPG ADvantage can provide an integrated solution with compelling value propositions to advertisers
IDENTIFY
FPG 1st party data:
Real customers and real transactions
ENGAGE
Full-funnel Omni touchpoints:
Meet customers at where they are
MEASURE & OPTIMISE
Closed loop attribution:
Connect media to sales impact
Insights and case studies
Explore videos, interviews & case studies to see how FPG ADvantage is developing seamless omni-shopping experiences & innovating for the future.
unique users reached
conversion rate
higher ROAS
uplift in sales by leveraging 1st party data