eTail Asia is widely recognised as one of the region’s leading platforms for retail and eCommerce leaders, bringing together over 500 brands, partners and innovators to exchange insights and shape the future of digital commerce. This year, FPG ADvantage – FairPrice Group’s omnichannel retail media network – was invited to contribute to the industry conversation on bridging digital discovery with physical transactions.
With a network engaging over one million customers daily across supermarkets, convenience stores, pharmacies, food courts and digital platforms, FPG ADvantage is focused on enabling brands to connect with shoppers at the precise moment of decision. The team was honoured to join fellow industry leaders and share perspectives on the evolving retail media landscape.
At the summit, Bryan Choong, General Manager (Retail Media & Omni-Commerce), delivered a keynote titled “It Takes a Village: Building the Retail Media Ecosystem.” His session focused on the importance of a collaborative ecosystem, with retailers, brands, agencies and AdTech partners working together to build retail media that is integrated, measurable and impactful.
Complementing this, Rajiv Singh, Head of Retail Media Network, joined a panel on “Leveraging Retail Media to Deliver Business Results.” The discussion explored how brands can harness first-party data from over two million identifiable customers to drive full-funnel outcomes. By staying close to shopper intent and context, brands can unlock stronger performance through seamless experiences across physical and digital touchpoints.
FPG ADvantage is proud to contribute to these industry conversations and to partner with brands shaping the future of omnichannel retail. To learn more, reach out to the team at [email protected]