The Loyalty & Engagement Awards 2026 recognised HUAT with Tiger by Asia Pacific Breweries Singapore (APB), powered by FPG ADvantage, with Bronze for Best Engagement Strategy – Omnichannel.
Launched during the busy Chinese New Year period, HUAT with Tiger tapped on FairPrice Group’s customer insights and omnichannel retail media network to connect with shoppers across online and in-store touchpoints.
By understanding who to engage and where they were in their shopping journey, the campaign created relevant opportunities to connect with shoppers from discovery through to purchase. Bringing together digital and physical touchpoints across the FairPrice Group ecosystem, the campaign created a more connected experience during one of the most important retail periods of the year.
The award recognises the campaign’s approach to bringing customer understanding, omnichannel engagement and commerce together to drive meaningful and measurable outcomes.
FPG ADvantage would like to thank Asia Pacific Breweries Singapore for their trust and partnership in bringing HUAT with Tiger to life.
To learn more about HUAT with Tiger and how APB partnered with FPG ADvantage, read the full case study here.