Objective: Drive brand awareness outside of FairPrice Group ecosystem
Global first
Tiger Beer CNY campaign: Drove lower CPA vs past campaigns with targeted high-value FairPrice audience segments and closed-loop measurement; Followed up with 2 campaigns post CNY success
34x
higher ROAS compared to previous social media campaigns
15x
lower CPA compared to previous social media campaigns
Market-first in SG
Coca Cola CNY campaign: Track customers who clicked on Coca Cola’s display ads on the open internet, and made a purchase online or in-store
189%
uplift in sales during campaign period
12-hours
average conversion time