FPG ADvantage Solutions
Connect with our customers at every step of their shopping journey
We help brands connect with shoppers across every moment that matters, turning engagement into measurable growth. Powered by exclusive first-party data and rich customer insights, our omnichannel solutions make every interaction relevant and timely.
Take a different path.
One designed for growth. Where your brand can thrive and short-term goals turn into long-term trends. Where your shoppers become your biggest fans.
IDENTIFY
FPG 1st party data:
Real customers and real transactions
Analyse shopper behaviour across demographics, lifestyle preferences, and omnichannel transactions.
Leverage first-party behavioural, transactional, and loyalty data.
Target based on proven purchase intent and frequency.
Build precise audience segments for maximum relevance.
ENGAGE
Full-funnel Omni touchpoints:
Meet customers at where they are
MEASURE & OPTIMISE
Closed loop attribution:
Connect media to sales impact
Track impact from impression to in-store or online conversion with closed-loop attribution.
Access real-time dashboards and post-campaign performance reports.
Gain full-funnel visibility to understand brand and commerce outcomes.
Continuously improve with A/B testing, retargeting, and actionable shopper insights.
Solutions designed for connection.
Sponsored Solution
Put Your Products in Front of the Right Customers
Boost visibility and drive action with targeted product placements across our digital ecosystem. Sponsored Display Ads create top-of-funnel awareness by showcasing your brand and products to a wide audience, helping you reach new customers and build consideration. Sponsored Product Ads capture high-intent shoppers at the moment of purchase, driving performance and measurable sales results. Together, they work hand in hand, display fuels discovery and demand while search converts it into action, maximising sales impact across the shopper journey.
In-store Advertising
Make Your Mark with In-store Digital Screens
Capture attention of in-store shoppers and your campaign’s target segments across the store entrance, aisles and checkout zones with our in-store digital screens.
Sales Booster
More Ways to Amplify Results
Convert awareness into action with targeted promotions and personalised offers that influence purchase decisions. From in-store activations to digital retargeting, our solutions are built to lift sales conversion, grow basket size, and deliver measurable revenue impact for your brand.
New Product Launch
Unparalleled Access to a Growing, Engaged Audience
Launch with impact by tapping into FairPrice Group’s broad, deeply engaged shopper base. Whether you are introducing a new product, service, or category, our omnichannel reach and precision targeting build awareness, create relevance, and accelerate trial or adoption, driving faster growth at scale.
Gamification
Turn Play into Purchase Power
Boost brand visibility by tapping into the excitement of gamified experiences within FairPrice Group’s high-traffic ecosystem. Engage shoppers through fun, interactive games that reinforce your brand story in a memorable way. Drive meaningful actions by rewarding participants with exclusive vouchers and prizes, turning every moment of play into an opportunity for discovery, loyalty, and conversion.
Offsite Solution
Activate Audiences. Measure What Matters.
Extend your reach beyond FairPrice Group’s owned platforms with first-party data activation across trusted offsite channels. From programmatic display and social to video and publisher networks, connect with your most relevant audiences wherever they spend time.
Close the loop with end-to-end measurement: attribute engagement and conversions back to FairPrice Group’s ecosystem, giving you visibility into brand impact and sales outcomes. With our precision targeting and closed-loop reporting, every impression works harder to drive real business results.
Lead Generation
Drive Reach That Matters
Access high-intent shoppers across FairPrice Group’s full omnichannel ecosystem, from in-app banners and digital screens to CRM outreach and offsite media. Leverage our first-party data and precision targeting to connect with the right customers at the right time, turning engagement into qualified leads and measurable sales impact.
Evolve your business
The evolution is happening, and you can be at the forefront of it all. Join us and put our network, partners, expertise, and data to work for you.